The Charisma Effect
04 Jun 08

We can’t all be George Clooney or Marilyn Munroe, but we can all learn a few tricks of the trade to become more charismatic.

In meetings, interviews, chats round the water cooler, at the pub or just out and about, we are constantly interacting with other people. And whenever you interact with someone else they will be making judgements about you and forming an impression of who you are and what you’re about. These tiny interactions all build to create your image and the beliefs that people have about you.

The charismatic amongst us always make a great and lasting impression. Confident, charming and comfortable in their own skin, they are never forgotten and their company is sought after. It seems so effortless for them that everyone else can feel that charisma is an innate ability that only the lucky few are blessed with.

Not so says Andrew Leigh, author of The Charisma Effect. Although we can’t all be like Cary Grant, Leigh believes that everyone can develop personal chemistry, and he believes they can do it whilst still being true to themselves.

His new book reveals the secrets of developing personal chemistry. It delivers a range of techniques you can pick and choose from to create your own charisma effect that works for you. These techniques have been perfected in workshops and one-to-one sessions over many years working with a wide variety of people.

This bespoke charisma tool kit will enable you to create the right first impression, build rapport with people quickly and harness the powerful effects of charisma to improve everyaspect of life.

	The Charisma Effect
	Author	Andrew Leigh
	Pub Date	22 May 2008
	Price	£10.99
	Publisher	Prentice Hall
	ISBN10	0273717219
	ISBN13	9780273717218
		Click here for further information or to purchase The Charisma Effect.

For further information please contact:
Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com

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